India among top 10 valuable nation brands

October 21, 2018 - 16:25

Even though it has slipped one spot, India continues to be ranked one of the 10 most valuable nation brands in the world in Brand Finance's annual Nation Brands report which measures nations' brands based on the country's image and the economy as a whole.

India was ranked 8th in last year's report but slipped by a spot to the 9th rank. Despite its brand value rising 5 percent from last year, India has slipped one rank for the second consecutive year.
India's brand value was $2,046 billion in 2017 and has increased to $2,159 billion in 2018, the report mentioned. India is one of the only two countries in the top 10 to have lost a spot. The other country to slip by a rank is Japan.  

Topping the list and maintaining its lead is US with a brand value of $25,899 billion, followed by China in the second spot with a brand value of $12,779 billion. China's brand value saw an increase of 25% from last year, followed by Germany with $5,147 billion, UK with $3,750 billion, Japan with $3,598 billion and France with $3,224 billion.

Every country is also given a brand rating. India's brand rating - AA - hasn't changed despite the change in ranks. India has been overtaken by US, China, Germany, UK, Japan, France, Canada and Italy. South Korea, Australia, Spain, Switzerland, Russia, UAE, and Singapore are all ranked below India.  

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